How Technology in the Workplace has shaped Outsourcing and Essay - 1

How Technology in the Workplace has shaped Outsourcing and Globalization - Essay Example ivilization or Christianity, but the real objective, according to Thurow & Lessard (2002), was to exploit the untapped resources of poorer countries so the richer countries can enhance their wealth. Probably because of this striking resemblance between colonization and latter-day globalization, analysts saw globalization coming as early as the mid-19th century. One of them was Karl Marx, who perforce warned of dire consequences: â€Å"It will make the poor poorer because it will bring down wages, increase class and country inequality, create monopolistic companies with global dimension and create economic collapse in places characterized by social, economic and political instability (Mahdavi, 2004).† Marx in his Das Kapital even expressed fear of â€Å"religious terrorism† as a possible reaction to the concept of globalization. These are exactly the same social concerns that many are raising to intersperse with the chorus of praise for the otherwise welcome benefits of technology as represented in today’s world by computers and the Internet. The questions that this paper seeks to satisfy are: Has any of Marx’s predictions come true? While technology is generally viewed as a good thing, are there any downsides to the resulting globalization that fostered business outsourcing? The information revolution as we know it traces its roots to the family computer that made video games possible. Then in mid-1970s, the electronic principle that made the family computer work was successfully expanded through a gadget that came to be known as personal computer. The personal computer with its subsequently developed Internet capability was soon hailed as a device that revolutionized information dissemination in a much bigger way than the telephone. Whereas the telephone established connection between only 2 or 3 nodes, the Internet allows simultaneous exchange of information in digital form among a limitless number of nodes. The economic impact of the

The Awakening Essay Example for Free

The Awakening Essay In Kate Chopins The Awakening, the author frames the notions of freedom and responsibility by contrasting them within an opposing dichotomy portrayed through the main character, Edna Pontellier, and through her subconscious denial of Creole responsibility while attaining freedom for her body, mind, and soul. Within this dichotomy the notions change inversely: the more freedom that is exercised by Edna because of unknown, and undisclosed, subconscious analysis deep in her mind, her sense of Creole responsibilities ebb proportionately. As these opposing forces ebb and flow, Chopin shows freedom in its basic and natural light—as being instinctive and as the normal state of a human being, evidenced by Edna Pontelliers actions flowing smoothly as proscribed deeds in spite of Creole social norms. Creole responsibility is shown as an unquestioning, requisite, often repressive duty, an iron mandate: that of the mother-woman, a steel parasol under which Edna must function. This is the cultural norm in the society in which Edna Pontellier is trapped, which translates for her into an abnormal state of being. Chopin uses Ednas growing subconscious self-awareness as the vehicle in which to portray the push-pull of these concepts of freedom and responsibility. As Edna is imbued with a nascent subconscious knowledge of personal freedom, her compliant response to her tormenting role of a staid, responsible Creole wife and mother-woman in a static society lessens as her freedom grows. Her apparent sense of responsibility wanes proportionately, encouraged by Chopins portrayal of Creole Society as the catalyst. The author shows Edna growing warmer to the idea of her own personal freedoms with a corresponding coolness toward her responsibilities as a wife and mother, concomitant with her increasingly physical self-awareness, need for personal space, and her longing for Robert. In keeping with the instinctual nature of acquiring her freedom, she does not actively seek Robert out in the beginning. The concept of Robert as a lover gradually grows in her from within, when, after Mademoiselle Reiszs spine-tingling piano performance, Chopin says, â€Å"Perhaps it was the first time she was ready, perhaps the first time her being was tempered to take an impress of the abiding truth† (Kindle location 491-505). The â€Å"abiding truth† was the onset of the knowledge and understanding of her personal freedom. Following Mademoiselle Reiszs piano recital, as the small audience was walking to the beach for a midnight swim, Robert willfully lagged behind. Chopin writes, â€Å"She missed him the days when some pretext served to take him away from her, just as one misses the sun on a cloudy day without having thought much about the sun when it was shining† (Kindle location 505-19). There is no conscious act to have Robert for her own; it happens as a consequence of her growing subconscious self-awareness, which takes place out of sight of the reader and makes itself known by Ednas deeds which just seem to flow from her naturally. Chopin contrasts this nascence of freedom through Ednas portrayal of a gradual release from within herself of her old persona, instead of the overt shedding of it through forced open rebellion. Indeed, at times Edna simply drifts into freedom as her natural state of being. Although hidden from the reader, one can safely assume her instincts of right and wrong, what is fair and unfair, grow in her subconscious mind to a point in which they overcome and displace the artificial, imbedded notions of Creole society and the Victorian world at large, as seen in the metaphorical exchange with Robert, â€Å"  Will you get my white shawl which I left on the window-sill over at the house? † â€Å" When he returned with the shawl she took it and kept it in her hand. She did not put it around her† (Kindle location 560-70). One possible metaphor here is that the white shawl represents her supra-marital chastity which she now holds in her hand, eschewing its use. Change will be inevitable. Freedom often comes through rebellion in some part, however, and Edna has a small share, albeit mostly she gains her freedom through the effects of her inner turmoil and subconscious awakening of her true self and acting on it. But oddly, Chopin does not present this contrast of rebellion as a juxtaposition of the concepts of responsibility versus irresponsibility; instead, she lets defiance take its place, as seen here when Leonce perceives Ednas violation of a social norm: â€Å"This is more than folly,† he blurted out. â€Å"I cant permit you to stay out here all night. You must come in the house instantly. † [Leonce](Kindle location 584-600). In the paragraph which follows, she turns the tables neatly: †With a writhing motion she settled herself more securely in the hammock. She perceived that her will had blazed up, stubborn and resistant. She could not at that moment have done other than denied and resisted. She wondered if her husband had ever spoken to her like that before, and if she had submitted to his command. Of course she had; she remembered that she had. But she could not realize why or how she could have yielded, feeling as she did then†(Kindle location 588). Immediately, she says, â€Å"Leonce, go to bed, I mean to stay out here. I dont wish to go in, and I dont intend to. Dont speak to me like that again; I shall not answer you† [Edna] (Kindle location 589). It is here that she anchors her freedom. Her role as an obedient Creole wife has ended. The totality of her transformation to a whole individual also involves a sexual counterpart with respect to her desire for Robert and a coming alive of her physical body in a sensual sense; however, her desire for Robert as a lover is not fulfilled by the end of the novel, thereby inferring an asexual nature to that part of her journey. Although Edna wishes for a tryst with Robert, it is not he who ushers in the springtime of her physical awakening; it is Alcee Arobin, showing for the most part the asexual nature of her quest and an objectivity in their consummation which gives the lie to calling it lovemaking. It is simply an event in her journey, one which does not cause the earth to move. Arobin is not a usurper; he is merely a sex object. In contrast, Chopin describes real love in no uncertain terms: â€Å"The lovers were just entering the grounds of the pension. They were leaning toward each other as the wateroaks bent from the sea. There was not a particle of earth beneath their feet. Their heads might have been turned upside-down, so absolutely did they tread upon blue ether† (Kindle location 407-21). Edna seeks complete freedom, including that of a sexual act, to validate becoming a confident, singular, and unified individual human being. She wishes to be in control and in possession of—her own body and actions, in spite of her repressive upbringing and learned puppet-dance of Creole society. Chopin frames this tryst as an expression of Ednas independence and as the ownership of her own body—to do with as she wishes. Although it is Robert whom she loves, it is Alcee with whom she shares herself, not with romantic passion but as a liberating release of the stultifying social morality which binds her. This takes place in an out-of-wedlock setting where she may express her love and curiosity freely and selfishly without the duty-bound responses she might have in her marriage bed with Leonce. Indeed, this craving for a lovers tryst is concurrent with a gradual and proportional shedding of her wifely responsibilities and ebbing of motherly duties as this liaison draws closer. It is significant to note that although Edna interacts less and less with her children, her love does not in any way decrease for them. Another dichotomy exists here, too, in that Edna is shielding them from her personal storm by placing them in the lee of anothers guardianship because of the instinctively felt but not-as-yet consciously perceived destruction to come. From a mothers standpoint, she was, in essence, instinctively giving them away—something a loving mother might feel she had to do to protect her children—but an act that contradicts being a responsible mother-woman in Creole society. The push-pull of freedom vis-a-vis Creole responsibility is shown dramatically, in the following: She was fond of her children in an uneven, impulsive way. She would sometimes gather them passionately to her heart; she would sometimes forget them. The year before, they had spent part of the summer with their grandmother Pontellier in Iberville. Feeling secure regarding their happiness and welfare, she did not miss them except with an occasional intense longing. Their absence was a sort of relief, though she did not admit this, even to herself. It seemed to free her of a responsibility which she had blindly assumed and for which Fate had not fitted her† (Kindle location 369). Once again, Ednas subconscious is pulling her away from the responsibilities so incontrovertibly linked to the Creole way to allow her the freedom she yearns for—mind, body, and soul. Chopin confirms that child-rearing is not what Edna wants or is prepared for. Ednas end, when it comes, shows the dichotomy: Edna sheds her clothing, free at last, and defies her Creole responsibilities with one final swim, naked. On the one hand, she has fulfilled her quest for freedom of her mind, body and soul; on the other hand, Edna is eternally empty of all Creole responsibility.

Divine Comedy - Mastery of Language in Dante’s Inferno :: Divine Comedy Inferno Essays

Mastery of Language In The Inferno - Dante’s Immortal Drama of a Journey Through Hell, Dante allows the reader to experience his every move.   His mastery of language, his sensitivity to the sights and sounds of nature, and his infinite store of knowledge allow him to capture and draw the reader into the realm of the terrestrial hell.   In Canto 6, the Gluttons; Canto 13, the Violent Against Themselves; and Canto 23, the Hypocrites; Dante excels in his detailed portrayal of the supernatural world of hell.   In each canto, Dante combines his mastery of language with his sensitivity to the sights and sounds of nature to set the stage.   He then reinforces the image with examples that call upon his infinite store of knowledge, and thus draw a parallel that describes the experience in a further, although more subliminal, detail to the reader.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Through his mastery of language, Dante allows the reader to see what he sees, to hear what he hears, and to feel what he feels, and thus experience his sensitivity to the sights and sounds of nature. In Canto 6, Dante introduces the vicious monster, Cerberus and details his grotesque features to the reader.   He states, â€Å"His eyes are red, his beard is greased with phlegm, / his belly is swollen, and his hands are claws / to rip the wretches and flay and mangle them† (66).   This quote vividly depicts the man-beast Cerberus that Dante encountered, and allows the reader to feel present in the scene with Dante.   He further emphasizes the sights and sounds to portray the hellish environment when he states â€Å"Huge hailstones, dirty water, and black snow/ pour from the dismal air to putrefy/ the putrid slush that waits for them below† (66).   This example is one of many that illustrate Dante’s ability to exh ibit the sights that he encounters.   Dante adds another dimension by providing the ability for the reader to hear the sounds present in Circle III of Hell.   An example of this is when he states â€Å"and they (the victims), too, howl like dogs in the freezing storm† (66).   Furthermore Dante greatly describes how the victims are feeling about their whole situation with the statement â€Å"I lie here rotting like a swollen log† (67).   This quote helps the reader to not only understand how the victims of gluttony are feeling, but also to picture them laying in the sodden mush of garbage.

Hypocrisy in Democracy Essay

Freedom of Speech Silence What is democracy? Democracy is a form of government where the people rule, not a dictator, a king or aristocrats. Democracy means that people have a say in law and state. This is impossible to do without a voice. How are people supposed to run the government if they aren’t allowed to speak their mind? This is hypocrisy. That is like telling someone they can travel where ever they want as long as it is in this little box. Our voice is the most important tool and weapon that we have possession of. Without our voice, we are nothing. American is â€Å"the land of the free and the home of the brave† or at least it is supposed to be. Certain people, like college presidents and other leaders are trying to take away the freedom that Americans have. If they succeed in taking away our rights and freedoms, America will no longer be a democracy. America will turn into a dictatorship. This is unacceptable. It is written in the constitution that Americans h ave freedom of speech. Freedom of expression and speech is the First Amendment, the first. It is the first because it is the most important. Without freedom of speech; people are unable to learn and grow, unable to find themselves and stand out, and unable to stand up for what they believe in. If universities get rid of freedom of speech, people will be incapable of learning and developing into the person they should be. Mistakes teach people more than anything else could. Mistakes might not be made if freedom of speech is taken away; if they are made others would be unable to tell them for fear they might embarrass them. Even worse than that, people would be unable to learn and discuss about history for fear of hurting other people. Keith John Sampson was said to be guilty for public racial harassment for reading a history book. This book was about the KKK and how the Irish defeated them. It was a complete anti-Klan book and a history book, but the university didn’t care. Sampson was just trying to expand his knowledge, but he was to be punished. They claimed that he was guilty of reading a book that has a lot of bad feelings behind it in public. However, it is a history book. It is something people learn about in school. The only way to prevent the past from happening again is to learn about it, no matter how bad it is. If the universities take away the right to learn and discuss about the past, we are doomed to repeat it. Besides learning about mistakes, freedom of speech also allows people to discover themselves. College is the first time that people are able to do what they want. They decided what times they want to go to school and what classes they want to take. College is when people find themselves. They find out what they want to do, what the love and who they are. One of the ways people do this is by expression, which falls under the freedom of speech. How can people grow if they are confined in a small box? They can’t grow; they can’t become the people they are supposed to be. College is about exploring, making mistakes, and discovering their life path. College is supposed to be freeing. One of the biggest reason people go to college, besides getting a degree for a better futu re, is to discover themselves. If universities ban self expression people will stop going to college. People will start dropping out and unemployment will sky rocket. The main reason people go to college on campus is for all the experience. If people will still get a college education, they will take online courses and there will be no need for campuses or presidents or staff. They will all lose their jobs. However, the most important thing that will be lost without freedom of speech is the right to stand up for what we believe in. Without freedom of speech, people will not be able to stand up for they believe in. without peoples powerful voices, the world wouldn’t be where it is today. This is why the First Amendment was made, to make sure that people would always be able to speak out and stand up. Unfortunately, people are trying to take that right away. Hayden Barnes, a former Valdosta student, was almost expelled for standing up for what he believes in. The University was planning to spend forty million dollars to build a parking garage. Barnes didn’t like this. He believed that all the money would be better off going to something different. He started protesting the building of the garage. The president of the University was extremely mad. He was the one who wanted to make the garage and he didn’t want someone to stop him. He started going out of his way to get Barnes expelled from school. He looked into Barnes’s background and even looked into his social networks to see what he put on there. Barnes was almost kicked out of school for what he stood up for. No one should ever be afraid to say what they believe and what they stand for. People have the desire to be in control and take rights away from people. Thankfully we have rights and regulations that don’t let them take away what is ours. The First Amendment was made to make sure that everyone in America has the right to express themselves through words and actions. Also, thankfully, there are people who fight for our rights when people try to take them away. FIRE is there to help anyone who needs it. When there are people trying to take away rights, it is wonderful to know that someone will be there to help.

Video Games Cause Violence

Video Games Cause Violence Video game violence is an increasing problem in today’s youth with violence as one of the most popular themes. Games such as Grand Theft Auto and Call of Duty are among the most popular games and have been scientifically proven to have a major effect on teens. Many people try to argue that there is a difference in the effects between genders, however it has been proven wrong. Video games have the same effects as other forms of entertainment but do not get attacked like video games because the other forms are much larger than video games and have a much wider audience. Violence in video games is a rising problem in the United States, causing teens to have less self-control and more emotional disturbances, requiring more attention from parents and the Entertainment Software Rating Board (ESRB). Background Violent video games are gaining popularity around the world and are causing more and more problems among teen violence. Seventy-seven percent of people between ages 14 and 18 who took place in a survey reported that they play fighting or shooting games sixty-seven percent of the total time that they play games. Rashawn Blanchard, author of â€Å"Video Games Do Not Cause Violence†, stated â€Å"violence in video games simply helps players find release from the frustrations in their daily lives. † The survey also supported this with most people saying that it is just a game and that they play it to release their anger on something fake that cannot hurt anyone in the real world. They say it all depends on the person though; everyone is different and react to things differently. Younger players would be more influenced by the games, while older players would know what is fake and real. The Entertainment Software Rating Board (ESRB) rates all the games that are sold to the public. The ESRB rates the games among the content in the games, whether it is a learning games to teach younger kids or a game that you are a person working for the mob, killing people and earning cash to go pay a prostitute. Some people say that the ESRB needs to be stricter to stop younger players from playing more mature games, while others say the ESRB needs to be less strict because if the kid wants it the parents are most likely going to get it for them to make them happy. The ESRB gives parents the ability to make decisions about the video games they choose for their families through the age and content ratings depending on the action in the game and what it allows you to do. One incident was on April 20, 1999, in the small, suburban town of Littleton, Colorado, two high-school seniors, Dylan Klebold and Eric Harris, enacted an all-out assault on Columbine High School during the middle of the school day. The boys' plan was to kill hundreds of their peers. With guns, knives, and a multitude of bombs, the two boys walked the hallways and killed. When the day was done, twelve students, one teacher, and the two murderers were dead. Klebold and Harris seemed to spend their time doing normal teenager activities. They worked together in a local pizza parlor, liked to play Doom (a computer game) in the afternoons, and worried about finding a date to the prom. For all outward appearances, the boys looked like normal teenagers. Looking back, Dylan Klebold and Eric Harris obviously weren't your average teenagers (Rosenburg). It is hard to tell if someone is being affected by video games until they tell someone or act out their plan that that has been influenced by the violent games. Another incident happened in Germany when Tim Kretschmer dressed himself in black commando suit and opened fire at random at the Albertville-Realschule school in South Germany, killing nine students and three teachers, before fleeing the scene. He would later shoot another person near a psychiatric hospital, before hijacking a car and forcing the driver to take him to the nearby town of Wendlingen. Police eventually tracked him down and shot him dead, but not before a gunfight that claimed the lives of two more passers-by, and wounded two police officers. Germany's already strict gun laws are being examined in the wake of this shooting, while politicians cluck about violence in the media and look at videogames as a possible cause. The country already has a reputation for banning outright any games that offend their censors, and a lot of material fails to (legally) make it to German gamers without heavy edits. This latest murder spree is not going to help matters at all (Sterling). This type of actions could eventually spread to the United States and make it hard for game makers to make a violent game and cause them to lose prophet and go bankrupt having a small toll on the economy. The Effects of the Games Violent video games are significantly associated with: increased aggressive behavior, thoughts and also cause increased physiological arousal and decreased pro-social behavior (Anderson). At the Indiana University School of Medicine, researchers say that brain scans of kids who played a violent video game showed an increase in emotional arousal and a corresponding decrease of activity in brain areas involved in self-control, inhibition, and attention. However what was not clear was what the MRI images indicate a lingering–or worse- permanent effect on the child’s brain, and what the effects longer playing times might have (Kalning). All of which are negative effects. Evidence form brain scans in another test seem to support a connection between playing video games and activation of regions of the brain associated with aggression (Kierkegaard). In the test that Kristin Kalning observed, 44 teens were split into two groups with one group playing â€Å"Need for Speed: Underground† (non-violent) and the other group playing â€Å"Medal of Honor: Frontlines† (violent). The scans showed a negative effect on the teens who played â€Å"Medal of Honor: Frontlines† for 30 minutes. The same effect was not present for the teens who played â€Å"Need for Speed: Underground†. In some cases the high levels of violent video game exposure have been linked to delinquency, fighting at school, and violent criminal behavior (Anderson), which would also support what happened at Columbine High School and in Germany. After visiting the Video Gamers Voters website I found many facts such as: Sixty-seven percent of American heads of households play computer and video games, which would allow these types of players to have more access to weapons. However people at the age old enough to be head of household would know what is right and what is wrong and would have less chances to do something bad. The average game player is 33 years old and has been playing games for 12 years. With the average age being that high, it might lead to problems with the ESRB restricting younger players from playing more violent games and not damage the industry. Eighty-six percent of game players under the age of 18 report that they get their parents' permission when renting or buying games, and 91 percent say their parents are present when they buy games. With the parents approving the games there would be less chances for a young player to play games over the age limit. Thirty-six percent of American parents say they play computer and video games. Further, 80 percent of gamer parents say they play video games with their kids. Sixty-six percent feel that playing games has brought their families closer together. With the parents participating in the games with the children there would be more guidance for the children to prevent the violent behaviors and the parents could also explain the different things that might happen in the game. Thirty-eight percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (31%) than boys age 17 or younger (20%). Which leads to PC Magazine saying that women have receive less effects than men, however they are not as likely to play a violent video game reducing the amount of violent video games sold. In 2007, 24 percent of Americans over the age of 50 played video games, an increase from nine percent in 1999. With a wider audience playing video games more people will understand the effects of the games and will work to prevent it. Forty-nine percent of game players say they play games online one or more hours per week. With the online play it can not be controlled to what other people do or say to each other, maybe causing other players to get angry and want to release on something else. 97 percent of the people that participated in a survey at Pasco High School stated that they played online most of the time that they played video games exposing them to more uncontrollable violent behavior. After conducting a survey among 57 peers at Pasco High School, I found that 11 of those 57 did not play video games at all. 1 percent of the males that participated in the survey did not play video games. 75 percent of the males surveyed played violent video games with 71 percent playing them most, if not all, of the time. Among the ones that played the violent video games, 100 percent of their parents approved the games and bought the games for them. 31 percent of the females surveyed do not play video games. 53 percent o f the females that play video games play violent ones. The females that played the violent games played them most of the time, with all their parents approving. How to Solve the Problem One way of solving the problem is for the ESRB to become stricter. Most of the gamers do not want this to happen and think it should be less strict allowing them to play the games that they want to play. However with all the crimes committed by younger people being blamed on video games the ESRB might not have a choice and be forced to raise the age limits for the more violent games. Another is for parents to control the games the kids play and not allow them to play the more vulgar games. Parents should not only know what the games are they should know what is in the games to see if they approve the games. If the parents just don’t care about the games the kids have more chances of being effected by the games and become more violent, making it partially the parents fault for not supervising their kids and allowing them to play the games. Another very unlikely thing to do is for the players to not play nearly as long as they normally would. This would reduce the effects on the players and still allow them to play. With the kids not playing as long it would allow them to do other things such as homework or go outside and play giving them exercise, however it is not something that the players want because most are addicted to the games. Any of these would drastically reduce the violent behavior and most likely reduce other problems in society. Violence in video games is a mounting problem in our society and needs to be stopped. In order for things to change everyone needs do their part to solve the problem and stick to what they choose. Once this is done the society will be much better.

Impressive List of Topics for Speech Competition Which Wont Bore Your Audience

Impressive List of Topics for Speech Competition Which Wont Bore Your Audience Impressive List of Topics for Speech Competition Which Won’t Bore Your Audience If you’re looking for speech competition topics, it means that you take part in a contest in your college, national tournament or you’re just a member of Toastmasters! Anyway, if you have no idea what to talk about in front of the audience, you’ve come to the right place. We will provide you with a list of topics for speech competition where you will be able to find a suitable subject for your performance or at least get inspired to come up with your own one. But before that we would like to remind you the most important rules and requirements that you have to remember while giving a speech: Keep to the formal structure – introduction, main body, and conclusion. Make sure your style of language is appropriate to your speech theme. Avoid plagiarism at all costs. The speech must be polite and shouldn’t offend people on racial, gender, religious or any other basis. Control your movements: you are allowed to use slight natural gestures and keep them to a minimum. Match your look with the topic of your speech (within reasonable limits). These aspects are very important to consider while choosing the subject because you need to understand which topic you will be able to meet the rules as well as do your best. So, keep them in mind while having a look at our 20 sample topics for a speech competition. White Supremacists and Statues of Confederates: to Take Down or Not to Take Down? Mandatory Minimums as a Legal Display of Racism on the Governmental Level in Matters of Drug Abuse and Drug Trade Lack of Trust in Mass Media as an Instrument of Propaganda The Future of Pilotless Airliners with Autopilot Controls A New Economic Bubble: Do Governments Have to Regulate the Blockchain Markets? Donald Trump and Big Data: a Winning Combination Sophia – the First Robot in the World to Get a Citizenship and Other Privileges The Role of Ireland in the Brexit Process Recent Hurricanes and the Prospects of Geoengineering AIDS Epidemic Among Children What Will Happen When the US Acknowledges Jerusalem as the Capital of Israel? Slobodan Praljak’s Suicide During the Trial: What Does It Tell Us about Bosnia-Herzegovina? The Lack of Child Psychiatrists in Ireland and Its Consequences Who Are the Rohingya People and Why Did Pope Publicly Address Them? The Problem of Fake News on Facebook How Police Use Facebook to Catch Criminals Sexual Harassment Revelations of 2017: What Was the Trigger? Accelerated Bachelor’s Degrees: Their Advantages and Dangers The Premises for Banning College and School Beauty Contests Consequences of Revealing Your Life on Social Media Go through this list and while choosing the final topic to remember – it is important that the subject you’ll settle with would be interesting for you as well as for your audience. That’s one of the most significant criteria that you should always stake into account. At writing company you can buy speeches online which will impress your professor.

Should You Be a Communications Major

Should You Be a Communications Major SAT / ACT Prep Online Guides and Tips Most colleges offer a communications major. In fact, you probably know at least a few people who plan to major or are currently majoring in the field. What exactly does a communications major entail in terms of coursework and skills? And what kinds of jobs and salaries can you expect with a communications degree? Read on to learn what a communications major is, what the most popular jobs for communications majors are, and what the job outlook is for each major job option. We’ll also provide you with some tips on how to determine whether a communications major is the right path for you. What Is a Communications Major? A communications major (also called a communication major or a communication studies major) is the study of how to effectively communicate different types of information in various fields such as journalism/media, business, politics, and law. As a communications major, you’ll learn how to research and analyze information and how to clearly and cogently communicate topics through writing and speaking. You will take courses in research strategies, theory, rhetoric, public speaking, writing, and journalism/media. According to the website Communication Studies, undergraduate communications courses can be grouped into two categories: theory-based courses and skills-based courses. Whereas theory-based classes deal with different types of communication (e.g., political vs virtual communication), skills-based courses emphasize the application and mastery of key skills, including public speaking, group communication, and public relations. For most undergraduate communications programs, you’ll be required to take a handful of core communications courses. These are typically taken during the first two years of undergrad in order to provide you with a basic foundation for your communications major. The exact core courses your communications major will require depends on the school you attend. For example, communication majors at Stanford must take an introductory comm course in addition to classes on research methods, media processes, and writing. Similarly, comm majors at UCLA must take intro comm courses as well as area courses centering on mass communication, interpersonal communication, communication technology, and political and legal communication. Because communications is such a broad field, many colleges offer specific concentrations to communications majors. This allows comm students to specialize in a particular area. At UMass Amherst, for instance, possible comm subfields include interpersonal communication and culture, media and popular culture studies, and film studies. Meanwhile, comm majors can specialize in one of three subfields at The Ohio State University: Communication Analysis and Practice, New Media and Communication Technology, and Strategic Communication. What Can You Do With a Communications Degree? Now that you know exactly what a communications degree entails, what can you do with it once you graduate college and enter the workforce? What are popular communications major jobs? As I mentioned, communications is a pretty broad field- meaning there’s actually a lot you can do with your major, depending on what your concentration is, what kind of job/career you want, and whether you plan to get an advanced degree. Here are some common fields communications majors often work in: Advertising Business Corporate management Customer service Education Film production Government/politics Graphic design Healthcare Human resources (HR) International relations (IR) Journalism Law Marketing Public relations (PR) Sales Social media Social work Writing/editing Below is a list of potential communications major jobs you could get. Note that for some jobs, such as lawyers, you must have further education in the form of advanced degrees, training, etc.: Announcer Author Brand manager Communications director Creative director Educational administrator Event planner/manager Foreign correspondent Graphic designer HR specialist/manager/coordinator Journalist/reporter Labor relations specialist/manager Lawyer Lobbyist Market researcher Marketing director Media planner/coordinator Media relations manager Newscaster Political scientist Politician Producer Professor PR specialist Sales representative Social media manager Translator/interpreter Writer/editor (including copywriter, scriptwriter, speechwriter, and technical writer) Communications Major: Salary and Job Outlook As we saw above, there’s a big number of jobs and careers you can have with a communications major. Consequently, your job outlook and salary potential as a communications major will depend mostly on the field you enter. Here is an overview of the (median) salaries for various communications major jobs and their job outlooks in terms of projected employment growth rates. Note that any number in the negatives means that decline in employment is expected instead of growth. All information is from the US Bureau of Labor Statistics (BLS). Currently, the average employment growth rate in the US is 7%. Any rate that is more than 1% higher than this average signifies growth, while any rate more than 1% lower indicates a decline. All jobs in the chart below are arranged from highest to lowest (median) salary: Job Title Median Salary (2017) Employment Growth Rate (2016-2026) Advertising, Promotions, and Marketing Managers $129,380 10% Sales Managers $121,060 7% Lawyers* $119,250 8% Political Scientists* $115,110 3% Public Relations and Fundraising Managers $111,280 10% Human Resources Managers $110,120 9% Training and Development Managers $108,250 10% Art Directors $92,500 5% Postsecondary Education Administrators* $92,360 10% Postsecondary Teachers* $76,000 15% Technical Writers $70,930 11% Purchasing Managers, Buyers, and Purchasing Agents $66,610 -3% Social and Community Service Managers $64,100 18% Market Research Analysts $63,230 23% Labor Relations Specialists $63,200 -8% Writers and Authors $61,820 8% Human Resources Specialists $60,350 7% Public Relations Specialist $59,300 9% Editors $58,770 -1% Insurance Sales Agents $49,710 10% Advertising Sales Agents $49,680 -4% Graphic Designers $48,700 4% Meeting, Convention, and Event Planners $48,290 11% Interpreters and Translators $47,190 18% Reporters, Correspondents, and Broadcast News Analysts $40,910 -9% Announcers $31,500 -9% *Master’s and/or doctoral degree typically required. As you can see from this chart, there is a big array of salaries and employment growth rates for communications majors depending on what job you get. The highest-grossing jobs are typically managerial positions and jobs that require advanced degrees, such as lawyers, political scientists, and college professors. Know, however, that it’ll likely take a lot of time and experience before you can reach this salary level (or higher). In other words, don't expect to be getting this salary straight out of undergrad. By contrast, jobs with the lowest salaries are usually those that require a high amount of independent work and little leadership skill, from designers and translators to announcers. Many of these positions can be considered entry-level jobs, as they're more likely to be open to those with minimal work experience. By looking at the employment growth rates for all the jobs listed above, we can see that there are clear differences between the communications jobs that are in high demand and those that are gradually falling in importance. Jobs with faster-than-average growth rates include market research analysts (23%), interpreters and translators (18%), and social and community service managers (18%). These are excellent jobs for communications majors to get, as there is a growing demand for them. Meanwhile, jobs that can expect declines include reporters and correspondents (-9%), announcers (-9%), and labor relations specialists (-8%). As a result, communications majors will be better off avoiding these types of jobs, since they're not in demand right now. Is a Communications Degree Right for You? So far, we’ve taken a look at what a communications major is, what kinds of jobs you can get with a communications degree, and what salaries and employment growth rates you can expect. With all this information in mind, you’re probably wondering: is a communications degree right for you? Here are three questions to ask yourself to help you decide whether you should go for a communications major or not: #1: Do You Have a Passion for Communicating With Others? First things first, are you absolutely passionate about communicating with others? Do you enjoy facilitating and improving communication, be it in written or spoken form (or both)? If so, then a communications major sounds like a great fit for your skills and career goals. Remember, communications is ultimately about, well, communicating. So if you love writing, connecting with audiences, and giving presentations, you'll most certainly enjoy this major- and be more likely to utilize it in a career you love. #2: Do You Have a Specific Field or Concentration in Mind? Although you don’t need to have everything decided before you declare a communications major, it’s a good idea to take some time to think about what types of subfields or concentrations within the communications field interest you most. For example, if you’re a great writer, you might want to explore a concentration in journalism or media. A fan of politics? Look into political communication. Hoping to break into graphic design? Consider an emphasis in visual communication. It's your choice and yours alone. (Note that the communications concentrations available to you will ultimately depend on what’s offered at your particular college.) Being able to narrow your focus early on can help you eventually look for (and land) jobs that target your specific area of expertise, since you’ll know exactly what kind of field you're hoping to work in and will have all the applicable skills and knowledge necessary to do well in it. It’ll also help you figure out ahead of time whether your field will be easier or harder to break into (i.e., whether it has a high employment growth rate or a low/negative growth rate). If you don’t have a specific concentration in mind, you might find it harder to figure out what it is you want to do with your communications degree once you graduate college. Ultimately, it’s better to spend your time as a communications major developing specific skills that’ll serve you well in a particular field rather than overly general skills that won’t make you stand apart from other job applicants. #3: Are You OK With Getting an Advanced Degree If Necessary? As we discussed above, some communications majors go on to enter specialized professions in fields such as law, politics, or education. If your interest lies in a specialized field, be sure to ask yourself whether you’d be OK with having to get a master’s degree or doctorate after receiving a bachelor’s degree in communications. This isn’t just about time but also money. Do you have enough funds to get yourself through multiple years of grad school? If not, are you open to taking out loans? Do you have a particular career in mind that you believe is worth going to grad school for? That being said, having an advanced degree and meeting all prerequisites for a job doesn’t guarantee that you'll get hired. This is especially true for college professors. If your goal is to become a full-time professor, you can bet that it’ll take far more than a doctorate to actually get you there. Why is this? The reality is that many jobs that require applicants to have an advanced degree also expect them to have ample experience (e.g., internships) and/or a prominent professional presence (e.g., academic publications). These high expectations for candidates are mainly due to how competitive certain jobs have become in recent years. In short, be sure to weigh the pros and cons of attending grad school for the communications career you’re considering pursuing. Should You Be a Communications Major? Key Takeaways Communications is one of the broadest majors out there, letting students study tons of skills and pursue an array of careers. In general, a communications major is the study of communicating, interpreting, and analyzing different types of information. Most colleges that have a communications major offer specific concentrations or subfields for students to select from as part of their communications degree; these often include themes such as visual communication, political communication, and media. Communications majors can choose from many career paths and fields, from public relations and advertising to graphic design and translation. Job outlooks can vary significantly depending on the field, so it’s important to keep this factor into consideration as you decide which concentration you want to do for your communications major. Finally, in order to determine whether a communications degree is right for you, ask yourself the following three questions: Do you have a passion for communicating with others? Do you have a specific field or concentration in mind? Are you OK with getting an advanced degree if necessary? No matter what you decide to major in, know that a communications major is a great choice for many students- and you might just be one of them! What’s Next? Considering studying journalism or graphic design in college? Then take a look at our lists of the best journalism schools and the best graphic design schools in the US! Struggling to figure out what you should major in? Check out our five expert tips to help you select the best college major based on your interests and goals. If you're looking for a low-key major, we also have a guide to the easiest majors for your bachelor's degree here. Do you love to communicate in foreign languages, or hope to be able to do so one day? Then you'll definitely want to read my guide on why you should consider majoring in a foreign language. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

100 Idioms About Numbers

100 Idioms About Numbers 100 Idioms About Numbers 100 Idioms About Numbers By Mark Nichol Last week, I offered a post about idioms pertaining to the number one (I limited the scope because there’s only so much space on the Internet.) Here’s the sequel, with expressions that mention all other numbers. 1. (a number) (something) short of a (something): said euphemistically of someone who is mentally deficient or unstable (as in â€Å"one slice short of a loaf†) 2–3. $64,000 question/million-dollar question: a very important question (from game shows that offered such an amount to contestants who answered increasingly difficult quiz questions) 4. a dime a dozen: cheap and/or plentiful 5. a million miles away: distracted 6. a stitch in time saves nine: a proverb that refers to the importance of precaution 7. as easy as one-two-three: said of something as simple as counting 8. at sixes and sevens: confused 9. at the eleventh hour: at a late stage or the last possible moment 10. bat a thousand: be very successful (from the batting average in baseball: one who bats 1.000- or, in this context, â€Å"a thousand†- gets a hit every time) 11. behind the eight-ball: in a difficult situation (from the pool ball numbered 8 as an obstacle) 12. catch-22: a no-win situation 13. deep-six: dispose of or get rid of (from a nautical measurement of depth; compare to â€Å"six feet under†) 14: dressed to the nines: very well dressed 15. eight-hundred-pound gorilla: any formidable obstacle 16. eighty-six: to 86 someone is to eject or get rid of them, or to refuse them service 17–20: feel/look like a million bucks/dollars: said in reference to being in an excellent state of emotional or physical health or to having the appearance of being in excellent condition 21: fifteen minutes of fame: brief, superficial celebrity (based on Andy Warhol’s observation about ephemeral celebrity) 22. fifty-fifty: said of dividing something equally 23. five-finger discount: shoplifting 24. five will get you ten: in all likelihood (from the results of gambling on even odds) 25. fiver: five-dollar bill 26. four-bagger: a home run in baseball (from the batter touching all four bags, or bases) 27. four corners of the earth: all the parts of the world 28. four-eyes: a mocking term for someone who wears eyeglasses 29. four-leaf clover: an allusion to good luck because of the notion that finding a clover with four leaves, which is rare, will bring good fortune 30. four-letter word: an obscene or vulgar word, from the fact that several such words have four letters 31. forty winks: a nap 32. give me five: an exclamation prompting someone to slap another’s hand as greeting or acknowledgment 33. give two hoots about: said of someone, preceded by one or more names or a pronoun and doesn’t or don’t, to express a lack of concern 34. hang ten: a greeting referring to the surfing challenge of hanging all one’s toes over the front end of the surfboard 35. high-five: a gesture two people exchange by slapping hands with their arms extended upward 36–39. hundred-to-one/million-to-one chance/shot: said in reference to a low probability of success 40–41. hundred/thousand and one: said in reference to an indeterminate but large number of conditions or reasons something may fail or not turn out well 42. it takes two to tango: said of a situation in which two parties are both responsible 43. Joe Six-Pack: the average man (from the notion that he’s just a regular guy who likes to drink beer) 44. kill two birds with one stone: achieve two goals with one action 45. know a trick or two: said when one has an unorthodox solution to a problem 46. lesser of two evils: something that is bad but not as bad as something else 47. nine lives: a reference to having good luck (from the notion that cats have nine lives) 48. nine times out of ten: almost always 49. nine-day wonder: a briefly famous or attention-getting person or thing (see also â€Å"seven-day wonder†) 50. nine-to-five attitude: an approach to work in which an employee does the minimum required to remain employed (compare to â€Å"nine-to-five job†) 51. nine-to-five job: full-time employment during daytime hours, or, broadly, conventional office employment (compare to â€Å"nine-to-five attitude†) 52. no two ways about it: said to express certainty or inflexibility 53. of two minds: undecided 54. on all fours: on hands and knees 55. on cloud nine: very happy 56. phony as a three-dollar bill: said in reference to something patently fake 57. possession is nine-tenths of the law: a reference to the notion that someone who possesses something has a stronger legal claim to it than someone who merely asserts ownership 58. put two and two together: said of correctly figuring out or solving a problem, as compared with computation 59. queer as a three-dollar bill: said in reference to something very peculiar 60. scattered to the four winds: widely dispersed 61. seven-day wonder: sarcastic reference to someone or something supposedly made perfect in seven days (alluding to the biblical account of creation) 62. seven-year itch: a desire to cheat on one’s spouse said to manifest after seven years of marriage 63. six feet under: dead and buried (from the traditional burial depth of six feet; compare to â€Å"deep-six†) 64. six of one and half a dozen of the other: said in reference to little difference between two things 65–66. six-pack: while away the time drinking beer, or a reference to a well-toned abdomen (because the contours of the muscles resemble the adjacent curves of a set of beverage cans); see also â€Å"Joe Six-Pack† 67. six ways from Sunday: every possible way 68. slip me five: shake my hand 69. stand on (one’s) own two feet: be self-sufficient 70. take five: rest briefly 71. tell (someone) a thing or two: scold 72. ten: excellent or perfect (alluding to a 1-to-10 scale of quality) 73. ten-four: yes (from a radio code) 74. ten-spot: ten-dollar bill 75. ten to one: used as an introductory phrase to express one’s believe that the odds of something happening are favorable 76. that makes two of us: we agree, or something is true of the speaker or writer and another person 77. three-alarm fire: said of something as exciting as a major structural fire (the number referenced may vary) 78. three cheers: praise (also used sarcastically) 79. three hots and a cot: a slang reference to jail or prison as a place where three hot meals and a bed are provided 80. three squares a day: a reference to three complete meals 81. three R’s: reading, writing, and arithmetic (alluding to the first consonant sound of each word) 82. three-ring circus: said of a confused or noisy activity 83. three sheets to the wind: drunk (from nautical slang referring to sheets, or ropes that hold sails taut, coming loose, causing a sailing ship to move erratically) 84. three strikes: said in reference to having three chances before suffering a consequence (see also â€Å"two strikes†) 85. twenty-four seven: all the time, from the count of twenty-four hours and seven days (usually written 24/7 and sometimes extended to 24/7/365 to refer to the number of days in a year) 86. twentysomething: in one’s twenties (also thirtysomething, etc.) 87. two can play that game: refers to the possibility that one who has treated another badly may be treated that way in return 88. two cents’ worth: advice 89. two heads are better than one: collaboration will produce a better outcome than individual effort 90. two left feet: said of an awkward dancer 91–92. two of a kind/two peas in a pod: said of two people who are very similar (or, in the case of the second expression, often in each other’s company) 93. two shakes of a lamb’s tail: a very brief period 94. two strikes: said of someone or something that has two disadvantages or obstacles, with the implication that a third strike, as in baseball, will put someone or something out of action 95. two wrongs don’t make a right: doing something wrong in response to another wrong is not justified 96. two-timer: someone who cheats on a partner 97. two’s company: part of a proverb (followed by the counterpoint â€Å"three’s a crowd†) to express that often, a third person is unwelcome 98. up to eleven: to a great degree (an allusion to a volume dial going past the usual 1-to-10 scale) 99. whole nine yards: as far as possible, or the entire amount 100. wouldn’t touch (someone or something) with a ten-foot pole: a reference to assiduously avoiding something Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:How to Punctuate References to Dates and Times36 Poetry TermsAdvance vs. Advanced

Chandler's claims for superiority of managerial capitalism' are Essay

Chandler's claims for superiority of managerial capitalism' are specific to a particular time and place and cannot be generalized disscuss - Essay Example But in Scale and Scope the essential thesis is that between the 1850s and the 1880s the transportation and communications networks established the technological and organizational base for the exploitation Ð ¾f economies Ð ¾f scale and scope in the processes Ð ¾f production and distribution. (p. 58) The entrepreneurial response in distribution preceded that in production because innovation in distribution was primarily organizational, not technological. The reasons for the decline Ð ¾f commission agents and the growth Ð ¾f full line, full service wholesalers and mass retailers is not entirely clear from Chandlers analysis.[1] Many Ð ¾f the names Ð ¾f the mass retailers that emerged after the Civil War are still familiar today and include Macys, Lord & Taylor, Strawbridge & Clothier, John Wanamaker, Marshall Field, and Emporium. Montgomery Ward and Sears Roebuck came to dominate the rural market, relying heavily on mail-order operations. These houses built administrative systems to handle more transactions in a day than most traditional merchants could handle in a lifetime. The laying down Ð ¾f railroad and telegraph systems precipitated a wave Ð ¾f industrial innovation in Western Europe and the United States far more wide ranging than that which had occurred in Britain at the end Ð ¾f the eighteenth century. This wave has been properly termed by historians the Second Industrial Revolution. . . (p. 62) and involved systemic innovations in oil refining, steel, machinery, glass, artificial dyes, fibres, fertilizers, and food processing. But for the potential Ð ¾f these innovations to be realized, entrepreneurs had to make the three pronged investment. [2] In industries where only one or two pioneering enterprises made the three pronged investment, these enterprises quickly dominated the market. More Ð ¾ften, however, the modern industrial enterprise in the United States appeared after merger or acquisition (p.

Mother, daughter arrested in robbery Essay Example | Topics and Well Written Essays - 1250 words

Mother, daughter arrested in robbery - Essay Example She is being held on $250,000 bond at the Eastern Regional Jail awaiting extradition back to Washington County, Maryland where she is charged in warrants with robbery, armed robbery, being a fugitive from justice and other offenses. Her 16-year-old daughter, Jade Wilson, was arrested at Martinsburg High School about an hour before her mother’s arrest, was taken into custody and is being held on $125,000 bail at the Vicki V. Douglas Center. According to The Herald-Mail Company, it is not clear if she will be transferred to a juvenile facility in Maryland. Like her mother, she is awaiting extradition to Hagerstown, where the teen is expected to be charged as an adult. According to Sergeant Roy Harsh of the Washington County Sheriff’s Department, the bank robbery occurred when two females handed a teller a note and one woman showed a gun that she had in her sleeve. They left with an unspecified amount of money. During the time of the robbery, the bank was open and one customer was inside. The robbery was quick and very low-key and the customer inside the bank did not even note that it was going on. The two allegedly took the note back and swiftly left the bank with the money in a bag. Police believe that the two suspects climbed into a getaway car with a possible West Virginia registration. The sheriffs department says they used some of the money to pay $750 in back due rent. According to investigators, there is a possibility of more arrests in the case (McMillion, 2009). It is simply an act accompanied by specified circumstances and an essential element of a crime that must be proved to secure a conviction. The actus reus of the current case involved robbing the Susquehanna Bank branch in Halfway, Maryland. It is important to note that the suspects could not be punished for thinking criminal thoughts but for

Organizational structure and leaderships Term Paper

Organizational structure and leaderships - Term Paper Example Many companies have adapted a bureaucratic form of management whereby there are exaggerated numbers of management levels. Such forms of management are regarded as too bossy. A flat organizational structure in my organization therefore has fewer managers hence decisions are made in a promptly (Huffmire, 2006). In addition, employees are able to make autonomous pronouncement. According to DuBrin (2011), "A flat organizational structure acts less bureaucratically for two reasons. First, fewer available managers review the decisions of other workers. Second, a shorter chain of command means that managers and workers at lower levels can make decisions more independently" (p. 274). Decision making within my organization is decentralized as in any other institution with a flat organizational structure. Subsequently, decision making at the departmental level is also decentralized. A good example is at the Human Resource department. This means that employees at this department are able to make their own work related decisions without necessarily seeking authorization from the human resource manager as long as the decision lies within organizational objectives and plans of action. There are very few individuals with decision-making or administrative roles at the top level of hierarchy in a flat structure, and this helps improve efficiency in the decision making process as the employees do not have to seek authorization to make minor pronouncements from the top level managers. Due to the chain of command in a centralized system of leadership, making resolution may take a long time to accomplish (Huffmire, 2006). According to DuBrin (2011), a formal type of leadership is characterized by a centralized form of management. In other words, the manager or the individual with all the powers in decision making in an organization is at the top level in the hierarchy. In an informal leadership, on the other hand, the decision maker

FabIndias Entry in Australian Market Table of Contents Essay

FabIndias Entry in Australian Market Table of Contents - Essay Example This report stresses that FabIndia is India-based apparel manufacturing and retailing organisation. Apart from the manufacturing and retailing apparels, the company also offers health care and home care products. However, the unique selling proposition of the company is that it offers the apparels made of the Indian traditional techniques and fabrics. Its products are mainly manufactured in the rural areas of India where India's traditional handicrafts skilled people are available. In this process, the FabIndia has offered a significant amount of employment in rural India. On the other hand, it also gets skilled labours and other raw material as must lower cost, and hence, it is also able to offer its products at a much lower cost by targeting the middle income group of people. This paper declares that the primary product offered by FabIndia is its hand woven and printed clothes and hence, the focus on this section will be on the apparels retailing in Australia. Australian clothing and textile industry is highly developed due to availability of high quality raw materials and necessary support from the government. However, after free trade agreement with the counties like China, U.S. etc competition in the textile manufacturing has intensified significantly. Most of foreign textile traders offer their products in products by importing from their respective countries. The competition in the Australian textile industry is mainly dominated by the foreign traders and the most prominent competitors are the traders from New Zealand followed by China and Italy.

Marketing Strategy of Atlas Travel Club Coursework

Marketing Strategy of Atlas Travel Club - Coursework Example The Atlas Travel Club, an incoming tour operator based in London, will be used as a case study in order to meet the objectives of the study: to determine markets, to discover the rational for choosing a marketing strategy, what factors influence marketing strategies, and how to determine the effectiveness of marketing strategies. This study also seeks to prove the hypothesis that "By getting to know the culture, norms, values, and business practices of the emerging market, a company can develop a unique marketing strategy which will help it achieve its goals." Findings indicated that the marketing strategy of Atlas Travel Club is extremely successful. A concluding recommendation was that more time be given for the interviews in order to gather more answers. Respondents should include customers and potential customers. Questionnaires should also be used as they are a good way to avoid "interview effects" whereby an interviewer influences or affects the participant's responses by their presence or method of questioning; something particularly problematic when interviewing members of a corporation who do not want to say anything negative in regards to the company for various reasons. In contrast self-completion questionnaires can be filled out independently of the researcher. It is important that both interviews and questionnaires be employed because disadvantages of using a questionnaire include the lack of an interviewer means interesting responses cannot be followed up and the respondent cannot add their own remarks. Similarly it may not be possible to correctly judge the participant's potential response, and therefore categories may not be exhaustive. It is also recommended that interviews and questionnaires present more questions regarding complaints and negative feedback. It is typical that these questions are limited in order not to get negative answers. Feedback, whether positive or negative, is good as it can be used to determine what needs to remain status quo, what needs to be changed, and how changes can be made. Marketing Strategy 3 Acknowledgements Marketing Strategy 4 Table of Contents 1.0 Introduction.4 1.1 Aims and introduction.7 1.2 Objectives 2.0 Literature Review ..9 2.1 Marketing...12 2.2 Service Marketing..13 2.3 Market Strategies...14 2.4 Computer Mediated Communication.17 2.5 Tourism..20 2.6 Market Segmentation.....21 2.7 Tourist Marketing Strategies..22 2.8 Designing Marketing Strategies.23 2.8.1 Globalization 29 2.8.2 Emerging Markets.30 2.9 Emerging Markets for Atlas Travel Club...30 3.0 Methods 3.1 Primary and Secondary Research 3.2 Secondary Research. 3.3 Primary Research. 3.3.1 Approaches to the research 3.2 Interviews 4.0 Analysis and Discussion of Findings 4.1 Interviews 4.2 Analysis and Discussion of Findings. 5.0 Conclusion5.1 Meeting the Original Aims and Objectives5.2 Problems Encountered5.3 Recommendations5.5 Marketing Strategy5.6 Evaluation5.7 Future

Project Progress Essay Example | Topics and Well Written Essays - 1250 words - 1

Project Progress - Essay Example This implies that the company is an established brand in the market. According to the company’s risk management plan, the plan has been shortened by two months while the budgetary allocation set aside for risk management is exhausted. The above five occurrences above will have varied ramifications on the operation and profitability of the company. The management must therefore employ specific strategies in order to curb to manage the risks that are always likely to recur. The occurrence of the company’s major risks had varied consequences to the company. Hacking is a global threat that often results in the loss of a company’s most fundamental assets. The company therefore lost its information among other valuable assets all of which resulted in losses for the financial year. The loss of assets through the theft was yet another incident that had similar ramifications as the company lost property worth millions of dollars all of which were part of capital. However, the company had an elaborate risk management plan. A risk management plan should always protect the company’s assets and interests by preventing any form of the identifiable risks. The company invested in risk management by allocating a sizable capital consisting of both financial and human resource. The subsequent manifestations of the specific risks are therefore a portrayal of the failure of the risk management projects. Despite the fact that the manifestation of the risks in the company portrays a failure in the risk management plan, the plan helped mitigate the effects of the risks when they manifested themselves. The management plan for example provided for the backup of the company’s information and the use of appropriate firewalls to protect the company’s database and information system from any form of unauthorized access. The two were essential in mitigating the effects of the hacking since they did not only prevent

Marketing Strategy of Atlas Travel Club Coursework

Marketing Strategy of Atlas Travel Club - Coursework Example The Atlas Travel Club, an incoming tour operator based in London, will be used as a case study in order to meet the objectives of the study: to determine markets, to discover the rational for choosing a marketing strategy, what factors influence marketing strategies, and how to determine the effectiveness of marketing strategies. This study also seeks to prove the hypothesis that "By getting to know the culture, norms, values, and business practices of the emerging market, a company can develop a unique marketing strategy which will help it achieve its goals." Findings indicated that the marketing strategy of Atlas Travel Club is extremely successful. A concluding recommendation was that more time be given for the interviews in order to gather more answers. Respondents should include customers and potential customers. Questionnaires should also be used as they are a good way to avoid "interview effects" whereby an interviewer influences or affects the participant's responses by their presence or method of questioning; something particularly problematic when interviewing members of a corporation who do not want to say anything negative in regards to the company for various reasons. In contrast self-completion questionnaires can be filled out independently of the researcher. It is important that both interviews and questionnaires be employed because disadvantages of using a questionnaire include the lack of an interviewer means interesting responses cannot be followed up and the respondent cannot add their own remarks. Similarly it may not be possible to correctly judge the participant's potential response, and therefore categories may not be exhaustive. It is also recommended that interviews and questionnaires present more questions regarding complaints and negative feedback. It is typical that these questions are limited in order not to get negative answers. Feedback, whether positive or negative, is good as it can be used to determine what needs to remain status quo, what needs to be changed, and how changes can be made. Marketing Strategy 3 Acknowledgements Marketing Strategy 4 Table of Contents 1.0 Introduction.4 1.1 Aims and introduction.7 1.2 Objectives 2.0 Literature Review ..9 2.1 Marketing...12 2.2 Service Marketing..13 2.3 Market Strategies...14 2.4 Computer Mediated Communication.17 2.5 Tourism..20 2.6 Market Segmentation.....21 2.7 Tourist Marketing Strategies..22 2.8 Designing Marketing Strategies.23 2.8.1 Globalization 29 2.8.2 Emerging Markets.30 2.9 Emerging Markets for Atlas Travel Club...30 3.0 Methods 3.1 Primary and Secondary Research 3.2 Secondary Research. 3.3 Primary Research. 3.3.1 Approaches to the research 3.2 Interviews 4.0 Analysis and Discussion of Findings 4.1 Interviews 4.2 Analysis and Discussion of Findings. 5.0 Conclusion5.1 Meeting the Original Aims and Objectives5.2 Problems Encountered5.3 Recommendations5.5 Marketing Strategy5.6 Evaluation5.7 Future

Privacy on the Web Essay Example | Topics and Well Written Essays - 1000 words

Privacy on the Web - Essay Example Although web providers guarantee the confidentiality of user data, security of customer information is often compromised due to several reasons and this situation negatively affects users’ privacy on the web. This paper will apply the decision making framework to analyze ‘privacy on the web’ and discuss the ethical approach that comes closest to the decision made. Decision Making Framework Reynolds (2011, P. 18) has outlined five phases in the decision-making process such as developing problem statement, identifying alternatives, evaluating and choosing alternatives, implementing decision, and evaluating results. Stakeholders affected by the decision are identified in the problem statement phase without making any assumption. Evidently, internet users are the primary stakeholders of any decision regarding the privacy on the web because they face increased threat to confidentiality and security of their personal data on the web. In addition, marketers represent ano ther major stakeholder group because the way the privacy on the web is protected can greatly affect the users’ confidence in organizations, which in turn would significantly influence organizations’ business growth. The government and other official authorities concerned are some other main stakeholders because they are responsible for securing the privacy of users on the web. There are many ways to protect users’ privacy on the web. First, strict website policies can greatly promote user privacy on the web because websites directly receive and store abundant customer data such as name, contact numbers, and credit card details. Secondly, well stated technical and privacy policy protections can enhance privacy on the web to a great extent. Thirdly, some recent proposals for government regulations can be a better alternative to promote the confidentiality of internet users. As Tracy, Jansen, Scarfone & Winograd (2007) report, tt seems that organizations often comp romise their website policies to entertain their personal interests and this situation in turn negatively affects security of user information on the web. Similarly, technical and privacy policy protections may not often ensure privacy on the web considering the growing prevalence of computer hacking and other malware attacks. Hence, it is better to choose new proposals for government regulations as a potential strategy to enhance privacy on the web. When the government directly regulates organizations’ privacy protection policies, privacy on the web is likely to be protected effectively. In order to ensure government intervention in user privacy protection on the web, it is vital to define the areas where the government can regulate and restrict websites’ activities. It is advisable for the government to strictly limit websites’ rights to use customer information/data beyond the purpose for which the data/information was actually collected. Finally, it would be better to establish a separate governmental agency to monitor websites’ efforts to secure privacy on the web. The governmental agency must comprise policymakers, law professionals, and technical experts. Undoubtedly, the direct government control over websites’ privacy protection practices can be effective to manage different challenges to privacy on the web. This approach will certainly promote the interests of organizations, online customers, and government authorities. However, this privacy protection

Richer Sounds Case Essay Example for Free

Richer Sounds Case Essay The measures above effectively increased the valence, which highly motivate employees so they can give the best. Equity theory: the fact that the pay level in Richer Sounds is at the highest in the hi-fi industry + benefits given to employees is actually rarely seen in other organizations. Richer Sounds employees enjoy a higher ratio of input to output that of staff in other hi-fi retailers, which is actually positive inequity. When people realized the over-reward they received, they tend to reduce the inequity by working harder, according to Buchanan and Huczynski. Good work recognition, gratitude: very present in the case. The trust put by the management to its employees is actually a kind of recognition in itself for the honesty and credibility. The fact that the staff is working for a reputable company + great pay = pride from employees, which is also a strong motivator. Richer sounds = formal group: people are formally allocated to form into psychological groups to work together for their common goals as a basic function unit of the organization. Cohesiveness of group: in the case, we see the efforts put on the cohesiveness establishment of groups and the whole organization. To achieve good results, Richer Sounds tried many methods: 1) Membership: small teams better than big temps (big = reduction of communication, higher absenteeism rate). Richer sounds only hire candidates with similar interest, knowledge and enthusiasm in the hi-fi industry 2) Work environment: the nature of tasks given by Richer Sounds is similar in different stores and the fact that some of the surveyed staff claim that they laugh a lot implies that the communication among group members is good. That improves the cohesiveness of the work groups within Richer Sounds. 3) Organizational elements: The sense of trust increase cohesiveness of groups. The success that has been achieved so far by Richer Sounds contributes to the cohesiveness. Leadership: The company leader, Julian Richer, tends to establish a sense of trust between the employees and him via the trust culture and policies in the company. Richer also shows his respect to his employees, calling for a mutual respect as well. That way, the staff will be more inclined to work harder in a very enthusiastic way. The combination of transactional and transformational leadership approaches worked well and led to good performance of the whole organization, which is why Richer sounds has the highest record in sales per square foot amongst retailers. In Richer Sounds, many organizational behaviors are consolidated as rules, procedures policies and contracts. This tends to shape the good behavior of employees. Success of Richer Sounds: motivation strategies, group and team building strategies and the proper leadership adopted by the organization play a significant role. In the motivation area, appropriate measures like professional training programs could be adopted to improve the instrumentality and the expectancy to motivate employees. Performance management with clear set goals may also be helpful. Regarding the groups and teams, outdoors activities could be introduced. To what extend do you think that this leadership/management approach is replicable to other organizations? Google Apple Facebook?

Introduction To The United States Beer Industry

Introduction To The United States Beer Industry Beer in the United States has had a long and profitable history. Today it is the largest segment of Alcoholic beverages and accounts for millions of dollars in sales every year. Although there have been periods of less demand, the popularity and wealth of the industry has grown significantly. The industry has had to address many challenges and adapt to continuously changing environments which translated into many consolidations and the reduced number of regional brewers. Todays market is heavily controlled by three main players, In Bev Anheuser-Busch, Miller Coors. In the late 19th century, most beer was being brewed by groups or individuals in their respective homes, however with the industrial revolution and the advancements of new technologies in automation, commercial brewers began to enter the market and transform the way beer is made, sold, and marketed as it never had been before. Some of these large national brewers were Anheuser-Busch and Miller as mentioned before. Other large domestic brewers include Pabst, and Schlitz. All of these companies have played a part in shaping the growth, structure and development of the industry over time. Due in part to these large commercial entities, the United States now has the largest number of breweries in the world. Although it is necessary to grasp the industries performance as a whole, it is even more vital that the performance and structure of the industries particular segments. At one point, two types of beers controlled the majority of the market; popular beer which was made and sold inexpensively, and Premium beers which were produced for a similar price yet sold at a higher cost solely for their brand recognition and popularity. Throughout history, as the brewing industry matured, the addition of different kinds of beer multiplied. Today, the types of beer which account for the majority of sales are classified as Light, Domestic Premium, and Imports. This paper will be divided into three parts. In the first section I will take an in-depth look at the Beer Industry as a whole through the use of Porters Five Forces analysis. In the second part I will be focusing on Molson-Coors and its relationship to the industry, its segments, and opportunities for growth and continued success. I will wrap up my paper by comparing and contrasting Molson-Coors position and strategy in the Beer industry to Harley-Davidson in the recreational vehicle industry. Socio-Economic When addressing any industry, it is important to analyze the various external macro-environmental factors which contribute to a companys operations. Through a PEST (Political, Economic, Social, and Technological) Analysis, one can better understand the risks associated with growth and decline, as well as its industry position currently and in the future. Politically, the beer industry is dependent on the decisions and regulations of the US Government. One of the most obvious examples of the governments role came in the form of prohibition during the early 20th century. Today, the beer industry is still heavily monitored by the government. One of the most noteworthy controls is that the system requires a middle-man. This limits the power of large corporations to control every aspect of the business chain, and reduces the risk of a monopoly. When it comes to the retail of alcohol, state and municipality governments decide on the type of off-premise vendors that are allowed to sell the alcohol, and how they go about selling in order to raise funds for fighting the abuse and addiction of the product. Currently the state of the United States economy is not helping to provide increased wealth to the industry. With the economic downturn and lower discretionary spending, consumers are spending less on alcohol, beer included. Socially, there are signs within the industry that suggest an increasing demand for alcoholic beverages besides beer. However, within the beer industry itself, Light brands are experiencing increasing popularity due to the heightened importance of consuming fewer calories as well as the risks/consequences of drunk driving. The level of technology change in this industry is low. That said, there are a variety of technological advancements in the industry which are affecting operations. Many of these innovations are changes within the brewing of the beer itself. As efficiency in production was the drive post World-War 2, technological changes which improve quality, lower health risks, and increase the use of sustainable energy are beginning to gain more significance. Porters 5 Forces Threat of New Entrants In the early days of this industry, an individual or family could start up their own brewery with relative ease in comparison to todays standards. The increase in production techniques, beginning post World-War 2 played a large part in creating a high barrier to entry as the working capital requirements increased from several billion to hundreds of millions of dollars. Even greater barriers to entry are created through large brewers control of distribution channels as well as the different state governments regulations and laws attributed to those channels. As production innovation created a barrier to entry in the mid 20th century, marketing and advertising expenditures from large companies in this industry have increased brand loyalty and recognition, creating another high barrier to entry. Amongst these barriers, there exists the possibility of new entrants achieving economies of scale, for example, the Boston Beer Company has taken a relatively foreign approach to the industry as they have focused their attention on its recipes while outsourcing the majority of the other business activities. Although larger companies have also achieved economies of scale and have the ability to increase revenues without increasing input, the emergence of companies such as the Boston Beer Company and trends pointing to consumers trading-up to higher quality products, these barriers could begin to change down the road. Suppliers Suppliers in the brewing industry play a significant role. Starting with the production of the good, suppliers from agricultural industries such as corn, barley, and yeast are key in the production and pricing of the end product. Other suppliers include the glass industry and paper labeling industry. Because of the low concentration in production suppliers, more power is given to the industries main players who are able to strike larger supply contracts for a better price. Most of the key inputs of brewing are highly regulated thus keeping bulk prices steady and allow firms to purchase ingredients over a year in advance. Some differentiation exists in the inputs when it comes to the higher quality ingredients that are used in some premium beers. The effects of substitutes in this industry are dependent on industries such as the performance of wine and spirits as well as imported brands of beer. These are significant substitutes and have been experiencing a steady growth in recent yea rs. Although the brewing industry requires a substantial amount of inputs from suppliers, they do not control those industries as well. Suppliers from the corn/wheat producing industries as well as from the sugar processing industry are not dependent on the beer industry and exist in other markets. As mentioned, the brewing industry is highly regulated and runs in a three tier system which takes away the threat of vertical integration and the possibility of one player gaining the majority power. Looking at the current major players Anheuser-Busch and MillerCoors, opportunities to grow exist in marketing and brand awareness, with recent struggles in the economy, access to capital is more difficult but also comes at a lower price with lower interest rates. The industry gained $3.6 billion in 2009 which is significantly better than many industries and will favor them as they seek opportunities to finance growth opportunities. The industry requires skilled workers mostly in the areas of marketing and has usually refrained from unionizing. Overall the power of suppliers is very limited among large firms and the brewing industry is not an attractive industry at this time. Buyers Wholesalers, Super markets, liquor stores, and bars/night clubs account for some of the major buyers in this industry. These buyers can be broken down into two segments, off-premise and on-premise. On-premise locations include bars and off-premise locations include warehouses and liquor stores. These industries are grateful for the position of the brewing industry however on-premise buyers are experiencing a decline in growth as disposable income decreases among consumers. Off-premise wholesalers although protected from being protected from being taken over by large breweries have experienced a loss in power due in part to the rapid consolidation of the brewing industry as well as the increase in popularity of smaller breweries. However, due to factors such as being in the mature phase of its business cycle, these industries are in a good position to grow. Beer will continue to be sold and consumed; buyers will contend with the changing environment and gain more power through diversi fying their product offerings. This may not be the case in on-premise sites as they are more easily influenced by the impact of a down economy. Overall, the power of the buyers is low as they are at this point very dependent on the fluctuations of the brewing industry. Substitute Products As mentioned previously, substitutes to the domestic brewing industry are the wine and spirits industry, as well as imported beers. In the case of this industry, the substitutes play a main role in determining current position and future growth. When looking at the main players in the US market, they may need to shift some of their focus to niches which microbreweries have begun to make popular as well as deal with the constant threat of imports and their growing popularity in the United States. As large brewing companies work to meet the needs of their enormous market, the industry is attractive to smaller breweries seeking a smaller market. Rivalry The US brewing industry has consolidated to be controlled primarily by two main players, the largest being Anheuser-Busch, and the other being MillerCoors. This represents a high concentration which boosts rivalry. In this particular competition, price is not the determining factor, rather massive marketing campaigns to increase brand value. Although there exists two main companies, they are not very balanced as Anheuser-Busch controls the majority of the market share. The diversity among competitors is greatest amongst the craft-beer breweries which focus on recipe rather than brand image. Among the major players there is little product differentiation as they sell primarily the same types of beers. Although there exists a large brand awareness in loyalty to these players, foreign competition such as Heineken have penetrated US markets and have experienced large sales. This industry is very dependent on the segment of selling alcoholic beverages, although segments within the types o f beer can fluctuate, firms focus primarily on the selling of their product. The barriers for exiting this market are high as there are specific markets, and technologies which have been produced specifically for this industry, the best chance for converting to another product would be into the firm of a non-alcoholic malt beverage. Conclusion After looking in-depth into the brewing industry, a number of key success factors stick out. One of the most important that stood out to me is its ability to keep up with trends in domestic markets as well as increasing brand awareness through quality of beer rather than price. Another important factor for success in this industry is the ability to control debt and deal with fluctuations in the economy. Many people questioned how Budweiser could remain Americas beer by being owned by a Belgium company. Furthermore, it is necessary for these large firms to find areas of increasing beer consumption and market their product in an attractive way. Through my analysis of the brewing industry, it seems clear that although the industry has recently experienced slower growth and lower demand, companies have remained profitable and the emergence of new players (Microbreweries) prove to be a good sign for the future growth and stability of this industry. Part 2: Firm Analysis Adolph Coors based out of Golden, Colorado has been in the brewing industry since the late 19th century. It thrived on its focused market in the Western United States as well as the early brand recognition that its premium beer gained with celebrities and athletes. It also was able to differentiate itself from other competitors by focusing on being a self-sustainable company which attempted to provide as much of its own inputs as possible. In 2005 due to increased pressures to consolidate, Adolph Coors merged with Canadian brewer Molson. With this merger, Molson Coors became the fifth largest brewer. In 2008 in an effort to keep up with Anheuser-Buschs recent merger with InBev, Molson Coors merged another time with SAB Miller to form Miller Coors LLC. This merger, is expected to decrease production and distribution costs which will enable the company to remain profitable and able to increase its market share. This however goes hand in hand with the challenge of maintaining its market for smaller brands with more specific niches. External Environment In order to analyze Coors position in the industry it is important to look at the external environment which will affect the way Coors does business. As stated previously there are a number of different factors which are influencing the brew industry at this time. One of the major external threats to Coors and the industry as a whole is in the form of Government regulation. With a variety of different state laws effecting the sales and distributions of beer, this poses as a threat as it could consume an unnecessary amount of time in daily operations and market analysis. With more focus on broader, international markets, the increasing trend of regional microbreweries are also a threat on the domestic market as they could better handle the state laws and their performance within those standards. Technologically, Coors has the opportunity to become an industry leader in this category. Although technologies primarily are focusing on the quality of the beer, Coors could look to expand it s technologies with respect to environmental awareness. Presently, Coors is being most affected by the rivalry within its industry. Once an industry with hundreds of breweries, the US market has consolidated down to two main players. This is forcing Coors into becoming a hybrid international/domestic company at a rapid pace. I think one of the biggest threats that could affect Coors is the difference of the current market in comparison to the original focus and market of their beers. Internal Environment For many years, Coors was a family run business; this was extremely positive for its initial growth and sustained spot as one of the top players in the brewing industry. Another key strength of Coors is its ownership in its own machinery and its obsessed nature on remaining a company which is homegrown. Coors has throughout its history maintained an ability to adapt to current markets and trends as well as foreseeing areas of growth an opportunity. Early on, a weakness of Coors was its inability to attract minority markets and by some cases, they still struggle at this. Another weakness that could affect Coors performance is its history of avoiding debt spending. I believe this to be a weakness even though it could just as easily be a strength of the firm. Coors limits itself in research development as well as other possible market risks by not opening itself up to debt-spending. Another weakness of Coors, in line with the previous idea of debt-spending is that its a company which i s slower to find niche markets and better products in comparison to Goliath InBev/Anheuser-Busch. Marketing In comparison to Anheuser-Busch, Coors has presently and throughout history, struggled at finding a niche market and in turn has had to give up substantial ground to its main competitor in the form of Domestic Sales as well as having strong brand recognition. Anheuser-Busch in its merger with InBev is focusing its advertisement on marketing its large brands such as Budweiser. Coors has experienced a positive trend in its sales of Blue Moon which has been a hit, especially among fans of smaller, quality beers. It has outperformed a similar beer by Anheuser-Busch, Bud Light Lime. Coors, although struggling in some sense to gain market share back from Anheuser-Busch has a better positioning in terms of its distribution and production systems which are the one of the key strengths and highlights of its company, and one of its main areas of focus. Operations/Production Coors has a history of innovation and capital expenditures which have proved equitable to its operations and overall production efficiency. Coors has focused product innovation in the form of technologies which inhibit freshness and quality in its product. To this extent, it seems as though the two competitors are beginning to shift focuses, as InBev tries to beef up product, brand awareness, and market share, while Coors is insistent on being the industry leader for the best beer in America. As Coors focuses its attention on operations domestically, they are able to create a cost advantage between themselves and other main competitors, they will have better control over what they produce and how they go about producing it which in the long run may open up many areas of growth. Finance In the merger of MillerCoors, the company experienced a rapid decline in growth and sales. The positive side of this down-sizing is that they will have better control of their finances and although they still control thousands of employees, the ability to focus on cost cuts will in turn maximize shareholder wealth. In focusing on the quality and production of its beers, Coors has begun to outsource many of its financing and accounting to third party sources. In the upcoming years due to its merger, Coors will be refinancing its debt and looking to use cash from its operations as a way of approaching other strategic investments. It also hopes that refinancing its debt will lead to pension plans for its employees as well as better return to it its owners. Critical Success Factors It is imperative for Coors to become the leader in premium beers produced in the United States. With Anheuser-Busch selling out to Belgium, a great opportunity for Coors to utilize its domestic brewing facilities and resources exists and should be approached. Another factor that is necessary for Coors is to become an industry leader in innovation and social/environmental responsibility. They need to diversify their products to attract a wide variety of people and work hard not to segregate their marketing to specific niches which leave minorities out of the picture. Strategic Problem Management has failed to ensure the long-term survival of Coors because it expanded too quickly and had too ambitious of hopes in competing on a global scale with Anheuser-Busch. With that in mind, Coors with its merger with Miller has the opportunity to regain the domestic strength that it once prided itself on. My recommendation for Coors would be to continue its pursuit of quality within the domestic United States market. It can work to regain capital to spend on future strategic investments such as popular microbreweries with a high-quality, popular taste. The United States although a major player in the production of beers, still lacks the reputation for having a quality product which is globally recognized. Some could argue that Budweiser is this, however others would say that Budweiser lived in the realm of being an inexpensive beer too long before committing itself to the more trendy Lager. Implementation Coors can implement this strategy easily if it can regain its focus on its core mission from its history, the emphasis of self-sustainability as well as product quality. By outsourcing parts of its business to other parties, Coors has removed responsibilities which could have weighed the company down in making strategic and financial decisions. Part 3 Firm-Firm While working on the analysis for this case-study, thoughts of Harley-Davidson continuously entered my mind. Harley-Davidson is a company that thrives itself on its proud history as well as its quality and brand recognition, very much of what Coors itself does. One area in which Coors could mimic HD in terms of its business model is its focus on being the best US American brand available. HD faces similar competition and rivalry as Coors does; only HDs exists in the form of mostly Japanese and Korean companies while Coors deals with primarily European competition. Coors and HD also face similar problems in terms of attracting niche markets. For HD, they have primarily been seen as a white, male, tough-guy brand, while losing out on markets which include women and younger riders. In a similar way Coors needs to be able to attract consumers who prefer a high quality local brew in the United States rather than a watered down beverage from an aluminum can. In closing, Adolph Coors has existed through an array of market changes, downturns, and booms. In a mature industry, they represent the epitome of maturity and market knowledge. If Coors can maintain its mission of becoming US Americas best beer maker, it will have many profitable years to come in the future.